FRACTIONAL LIFECYCLE STRATEGY
Lifecycle strategy
that turns campaigns
into systems
I help subscription and growth-stage companies improve onboarding, activation, engagement and retention through clear lifecycle systems and scalable engagement strategy.
14+
YEARS EXPERIENCE
4X
RETENTION GROWTH
1.75X
CHURN RECOVERY
B2C
SUBSCRIPTION EXPERTISE
LTV
OPTIMIZATION
where teams get stuck
Growth outpaces systems
Channels operate in silos
Email, SMS, push, and in-app operate independently instead of supporting a cohesive journey.
Onboarding feels overwhelming
Users sign up, but activation stalls because onboarding lacks clarity and progression.
Engagement drops after activation
Users complete early actions but fail to develop consistent return behavior over time.
Retention programs don't scale
Teams outgrow campaign-by-campaign execution and need operational lifecycle infrastructure
ways i support teams
Lifecycle strategy and systems built for scale
Lifecycle
Audits
Identify where customers disengage, where operations break down, and which opportunities will have the greatest business impact.
Lifecycle
Systems
Design scalable onboarding, activation, engagement, and retention systems that improve customer outcomes and support sustainable growth.
Fractional Lifecycle Leadership
Embed with your team to shape strategy, prioritize initiatives, and build the operational foundation for long-term lifecycle success.
Selected work
retention transformation
Multi-Channel Lifecycle System
Built a lifecycle program that increased retention revenue 4× by connecting onboarding, engagement, and retention into a cohesive customer journey.
Predictive Lifecycle
Predictive Churn Strategy
Implemented predictive churn targeting that improved recovery engagement by 1.75× through behavioral segmentation and lifecycle automation.
Lifecycle Audit
Digital Health Onboarding Audit
Redesigned an onboarding experience to improve engagement momentum, reduce channel fatigue, and create clearer progression paths that support long-term customer behavior.
About me
I’ve spent 14+ years designing lifecycle marketing and retention systems for subscription, ecommerce, education, and growth-stage technology companies. My experience includes roles at Chegg, Madison Reed, and Snapfish, along with agency work supporting brands including American Express and Yahoo.
Today, I partner with teams that need senior lifecycle strategy without hiring a full-time leader. I help simplify complex customer journeys, build scalable lifecycle systems, and create the operational foundation for sustainable growth.
Subscription • SaaS • Ecommerce | San diego, ca
TECH STACK
Lifecycle & CRM
Iterable • Braze • Customer.io • Adobe Campaign
Analytics & Insights
Amplitude • Looker • DOMO
Data & Activation
Attentive • Branch • mParticle • Recurly
ENGAGEMENT TYPES
Lifecycle Audits • Retention Strategy • Activation Strategy • Growth Roadmaps • Fractional Leadership
SPECIALIZATIONS
Subscription Business Models • Customer Lifecycle Design • Behavioral Segmentation • Retention Optimization • AI-Enabled Lifecycle Systems